Advanced Customer Development Framework for Financial Services (and others).

Being an early adopter of ML in Customer Development has brought a lot of insights and learnings. Building on these insights we have now a better way of understanding our customers, our business and how we can make them work seamlessly together. 

• Customer Objectives and personalization needs to be met with the business needs.
• “One-size fits all” fits no-one. 
• Breaking up the problem yields better conversations and quicker development.

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Jeroen van Zeeland – Head of Analytics | Storebrand

I am the Head of Analytics for Norway’s largest private asset manager – Storebrand. I head up a team of 10 data scientists, engineers and analysts and aim at driving trust in, value creation through, and use of analytics in Storebrand.

In 2020 I was chosen as one of the top talents in technical leadership in Norway by E24!

I’m also a part-time PhD candidate at the Erasmus University Rotterdam. My research focusses on the interpretation of statistics and how it leads to belief-forming in humans and the implications for machine decision making?